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Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks

 


Introduction to digital marketing
1. What is digital marketing ?
2. Types of digital marketing.
a. Search Engine Optimization (SEO).
b. E -mail Marketing.
c. Search Engine Marketing (SEM).
d.Social Media Marketing (SMM).
e. Mobile Marketing.
f. Content Marketing. 3. HTML basics for SEO.
4. Importance of Search engine and Browers.
5. Google webmaster tools.
6. What is a Website?
7. Difference between Static and Dynamic sites. 8. Basics of website designing and development.
9. Domain and Hosting selection.
10. Introduction to keyword research.
Basics of Digital Marketing
1. Website hosting with custom domain.
2. On-page and Off-page SEO.
3. Steps for doing SEO.
4. Google my business.
5. Google Adwords.
6. Google Analatics
7. Blog submission.
8. Video optimization.
9. SMS Marketing.
10. E-Mail Marketing.
Content Writing
1. Write keyword friendly content about the following topics;
2. a.Agasthyarkoodam
3. b.Meeshapulimala
4. c.kodachadri
5. Write content on social medias.
6. Create landing pages for the following topics;
a.Promote an android application.
b.Promote a newly launched android phone.
Different Google algoritham
1. Google panda.
2. Hummingbird.
3. Penguin.
4. Pigeon.
Increase wedsite traffic
1. Social media advertising.
2. SMS Marketing.
3. E-Mail Marketing.
4. Google Adword
5. Backlinks

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